Lost in Transformation? Building Trust in Digital Business Transformation for Business Innovators By Doyle Buehler - Building Trust in Digital Business Transformation for Business Innovators
Trust is a word that we often use, but are not always sure how to put it into action in business, especially in an online, digital business, like most of us have. We often think that it is just about “doing the right thing”, or “getting to know you”, but it actually runs a lot deeper than that.
By now, we should all be aware of the Know - Like - Trust Triangle for getting business done.
Getting people to KNOW you, means getting out there and producing our value for others to see. This is you, creating media, video, blogs, speaking, conferences - you know - content.
Now, Getting people to LIKE you is really about sharing the same values and underlying behaviours. Being fun, informative, crazy, sympathetic, or some trait that others enjoy about you. This is you, being “authentic”
Now trust in business is something different.
It’s not as simple as having a nice website or a great blog, or even some videos. It’s not about your personal branding, either.