Frame 2 - Content Strategy, Persona & Planning Development Canvas

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Frame 2 - Content Strategy, Persona & Planning Development Canvas

#Breakthrough Frame #2: Content. A series of discovery canvas for extracting your ideas and personas when developing your unique content plan for your digital business transformation

Customer Persona Planning Canvas III

DS-234: Frame 2 - Customer Persona Planning Canvas III - TEMPLATE By Doyle Buehler - Frame 2 Created By Doyle Buehler TOUCHPOINTS Where will you find your customer interacting with you? DISCOVERY What personality and values are being considered - i.e. innovative, transparent,...

Customer Persona Planning Canvas I

DS-230: Frame 2 - Project: ______________________ DESCRIBE YOUR IDEAL CUSTOMER Who are they? What do they do? What identifies them from others? What are they looking for? What has conflicted them previous? “LOCATION” Where do they reside? What kind of “dwelling”? EXTERNAL TRIGGERS What...

Customer Persona Planning Canvas II

DS-232: Frame 2 - Customer Persona Planning Canvas II - VIEW ONLY By Doyle Buehler - Frame 2 Project: ___________________________ WHO is the persona? Describe them: What is their “name”? WHAT traits best characterize him/her? WHAT role does she play? WHAT does her typical day look like? WHAT are her needs? What steps does she go through to normally purchase? WHERE is...

BreakThrough

What's your digital business advantage? #Breakthrough is about creating digital transformation with key insights for business owners on strategic digital marketing, social selling, digital workflows and the disciplines of digital leadership. Many businesses and entrepreneurs have lost the real focus on what is really important about their business online. They're uncertain on how to create...

Content Discovery Development Planning Canvas

Content Ideas Planning Canvas What content do you think your company does well? What content do you think your company could improve or add (and how)?

7 Categories Content Ideas Planning Canvas

7 Categories Content Ideas Planning Canvas Project: ________________ Created By Doyle Buehler CURRENT Hot Button: What are the Hot Button and/or issues that are currently relevant to your prospects? SECRETS What Nobody Tells You: Sacred co...

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Breakthrough Digital Strategy Canvas & Worksheets - MAIN MENU

The complete canvas collection for developing your Breakthrough strategy

Strategic Content Storytelling Planning Canvas

Frame 2 - Strategic Content Storytelling Planning Canvas Project: ________________ Created By Doyle Buehler PURPOSE Why are you telling this story? What is the issue, how are things now, and what changes do you want to make? HERO Who do you want to reach? Give each seg...

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